Case Study

InnoEnergy Primer – Brașov & Bucharest Editions for startups and innovators

The Challenge

In 2019–2020, Romania’s clean energy innovation ecosystem was still in an early stage, with limited access to structured support programs for aspiring entrepreneurs and innovators.

There was a clear need for hands-on guidance, expert mentorship, and ecosystem connections to help energy-focused startups develop viable business models and reach the market.

Beneficiary

Early-stage Romanian entrepreneurs and individuals teams with business ideas in the sustainable energy sector.

A total of 34 individuals across both editions benefited directly from the program.

Delivered by

The InnoEnergy Primer program editions were delivered by ICEBERG PLUS SRL (Project Leader), in collaboration with Green Energy Innovative Biomass Cluster under the umbrella of the EIT InnoEnergy Hub Romania.

The
Solution

InnoEnergy Primer program

The InnoEnergy Primer program was a five-day pre-acceleration program designed to support participants through a mix of workshops, mentorship, and practical coaching.

It guided early-stage innovators in validating and refining their business models, understanding the energy market, and preparing for pitch presentations. Two editions were organized, one in Brasov and one in Bucharest.

The
Impact

Created a collaborative space for innovators, mentors, and industry players in two key Romanian regions.

Accelerated the development of 34 energy-related business ideas.

Boosted entrepreneurial mindset and readiness for future investment or acceleration phases.

Strengthened ties between Romanian startups and the wider EIT InnoEnergy European ecosystem.

The
Timeline

14-16 and 21-22 February 2020 (5 days)

Brașov edition

24-26, 31 January and 1 February 2020 (5 days)

Bucharest edition

The
Results

Multiple business ideas matured to competition-ready level, some progressing toward national and international opportunities (e.g., PowerUp! Bootcamp)

2

editions delivered (Brașov and Bucharest)

34

individuals received pre-acceleration services

>20

mentors and trainers involved

>45

participants engaged

OUT

SMART THE MARKET

THINK THE STRATEGY

DO THE STATUS QUO

SMART THE MARKET

For startups, SMEs, academia, authorities.
For Bold ones.