Where Innovation Meets Execution

We create market advantage in sectors like smart cities, manufacturing, creative industries, and e-health — through AI, digital transformation, technology transfer, and applied research- backed by European funding and cross-border knowledge networks.

Innovation is only valuable if it’s used: from idea to market

Art
Cities
Industry
e-Health
CITT I4T
Technology Transfer
eHealth
Capacity Building
SMEs
Public Authorities / PSOs

We accelerate the journey from lab to market by connecting research institutions, companies, and public authorities, delivering high-impact technological progress across Romania and Europe.

UVPATCH
Innovation
Digital Innovation Hubs
DeepTech
eHealth
Policy Makers

UVPATCH is a wearable tech solution developed by Iceberg+ and IMT Bucharest, designed to reduce the risk of skin cancer through real-time UV exposure monitoring.

SUCReD
Technology Transfer
Research & Innovation Action (RIA)
SMEs
Universities & Research Centers

SUCReD addresses the critical gap between academic research and industry by creating a standardized, self-paced digital course available in multiple languages.

ResPonSe – Coastal Sustainability & Blue Economy
Digital Innovation Hubs
Tourism
Public Sector Innovation
Living Lab
Cross-border Collaboration

ResPonSe focuses on sustainable blue tourism entrepreneurship and ecological restoration along Romania’s Black Sea coast and Danube Delta.

Smart City Living Lab
Open Innovation
Smart City
Manufacturing
eHealth
Living Lab

An open, flexible environment for technology testing, development, and market transfer, supporting businesses, public institutions, researchers, and citizens.

Business Incubators
Innovation
Funding Access
Open Innovation
DeepTech
Technology Transfer

We bring extensive expertise both as an incubator operator and as a strategic advisor for setting up and running business incubators in line with Romanian legislation (Law 102/2016). We help founders navigate each step of the process—from legal registration to funding and operational strategies.

How we fund what matters

What are we
all about

Innovation isn’t just about ideas—it’s about turning them into reality.

At Iceberg+, we bring together expertise in research, technology, and strategic execution to create solutions that shape the future.

From digital transformation to groundbreaking R&D, we help organizations across Central and Eastern Europe thrive in a fast-changing world

To put it in numbers...

420M€+

Secured for our clients. And counting.

300+

Clients and partners across Europe.

100+

Projects – working in the real world.

The Offer

HOW WE CAN HELP

Tech Transfer

01

From research to market-ready solutions

We help businesses adopt and integrate proven research into their products and operations. This is not just about "applying" research — it’s about making innovation actionable and commercially viable.

We guide companies in transforming research into practical solutions, connecting them with funding and strategic partners to support the process.

Research scouting in top universities

  • Matching research, technology, and talent
  • Licensing and intellectual property protection

Open Innovation

02

You bring the rough idea. We give it a round brilliant cut.

We open access to a diverse network of internal and external partners to help turn early-stage initiatives into solutions that work in the real world.

We collaborate with startups, research institutions, public authorities, and local communities to co-design, test, and develop new ideas, technologies, and business models.

  • Open challenges where startups can test their ideas with real users and stakeholders
  • Pilot projects to validate technologies in operational and relevant environments
  • Real-world testing of innovative solutions with public and private institutions to address societal issues and generate feedback loops

StartUp Support

03

We don’t bet on unicorns — real innovation scales with the strength of many

We work closely with startups to refine business models, connect with the right partners, and secure funding. Our focus is on practical guidance and real-world solutions that accelerate the path from concept to market.

  • Business development - from pitch to partnership — we help you build, position, and close.
  • Hands on help – whether you need knowledge, network, or experts.
  • Funding – be it grants, VC, accelerators — we raise.
  • Networking with eager key players in innovation ecosystems, including investors, corporates, and government entities.

Research & Innovation Support

04

Deep tech, deep research

We help you design studies that are relevant, compliant, and market-driven — so your innovation stands on evidence, not assumptions.

We start by understanding the problem you solve, then define what to measure, how, where, and what success looks like. From there, we offer full support: from sampling, testing, and publishing, to accessing R&D funding, building your go-to-market strategy, and managing the right partnerships to get you there.

  • Commercialization support to turn academic research into market-ready products.
  • Innovation strategy development to align R&D with business goals and market needs.
  • Collaborative partnerships with universities, research centers, and industry leaders.
  • Access to funding from national and EU programs for innovation and R&D projects.
  • Project management support to ensure successful implementation and scaling of innovation.

Technologies

05

We build technology for good

Some solutions, we build ourselves — from eye-tracking systems to wearable sensors and IoT kits. Others, we help shape side by side with startups, researchers, or public teams.


What they all have in common? They’re designed for real-world challenges — not just shiny demos.
We believe technology should be useful, responsible, and here to stay.

That’s why we offer more than tools: we offer a space to test, improve, and scale ideas that actually matter.

Some solutions, we build ourselves — from eye-tracking systems to wearable sensors and IoT kits. Others, we help shape side by side with startups, researchers, or public teams.


What they all have in common? They’re designed for real-world challenges — not just shiny demos.
We believe technology should be useful, responsible, and here to stay.

That’s why we offer more than tools: we offer a space to test, improve, and scale ideas that actually matter.

Our infrastructure:

  • Living Lab – a real-life setting for testing and validating solutions with users and stakeholders.
  • Incubators – dedicated environments for early-stage startups, combining space, guidance, and operational support.

Our technologies:

  • EYE – eye-tracking systems for applications in healthcare, retail, and research.
  • IoT devices – sensor-based systems for real-time monitoring and data-driven insights.
  • UVPatch – a wearable textile sensor that tracks UV exposure for health and environmental use cases.

Frequently
Answerd Questions

Who can access Iceberg+ infrastructure and tools?

Startups, companies, research groups, and public institutions. We work with any team looking to test, improve, or scale a new technology.

What is the Living Lab and what can we do there?

It’s a real-world testing environment. We use it to validate technologies with actual users — from early testing to pre-market pilots. It’s useful for both product improvement and evidence-building.

Can we use your tech (EYE, IoT kits, UVPatch) in our own projects?

Yes. Our proprietary tools are available for pilots, studies, and integration. We work under partnership, service, or licensing agreements — depending on the context.

Do you offer support during testing?

Yes. We help set up the pilot, collect and analyze data, and adjust the tech if needed. Our team includes both tech and field coordination specialists.

Where can pilots be deployed?

We operate in Brașov, Cluj, and Bucharest — and we support projects nationwide. Pilots can take place on-site, in partner locations, or in hybrid/remote formats.

Can we co-develop a solution with Iceberg+?

Yes. If there’s a clear use case and testing potential, we’re open to co-development and validation partnerships. We work across sectors — including healthcare, smart cities, education, mobility, energy, e-health, Industry 4.0, and digital public services.

OUT

SMART THE MARKET

THINK THE STRATEGY

DO THE STATUS QUO

SMART THE MARKET

For startups, SMEs, academia, authorities.
For Bold ones.