Smart Mobility Learning: UMX Videos for Knowledge Sharing in Romania - RO-SMART MOBILITY EDU
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The Challenge
Urban mobility in Romania and broader RIS regions lacks accessible, engaging, and educational media content that explains key mobility topics such as EV infrastructure and Living Labs.
While technical solutions evolve rapidly, the public and local stakeholders often lack the context or understanding to engage with these innovations meaningfully. Bridging this knowledge gap through inclusive, multilingual, and professionally produced content was a key challenge.
Beneficiary
- General public, including non-specialists, commuters, and citizens engaged in urban transformation
- EIT Urban Mobility community, through the EIT UM UMX Youtube channel and social media channels
- Urban mobility professionals and practitioners across Europe
- Policy makers, city planners, and public officials interested in case studies from Central and Eastern Europe
Delivered by
The project was coordinated and implemented by Iceberg+ as a mono-beneficiary, with responsibility for:
- Content development and editorial strategy
- Coordination with expert interviewees and production team
- Supervision of filming and post-production
- Dissemination and reporting to EIT Urban Mobility
The
Solution
Video-based educational series
A video-based educational series was developed under the UMX initiative of EIT Urban Mobility. The project focused on producing two professionally filmed and edited videos covering:
1. 1st video: ”How is Brasov transitioning to electric vehicle infrastructure?”
2. 2nd video: ”How to implement urban mobility projects using Living Labs?”
The process included:
- Defining topics and selecting expert interviewees
- Developing interview scripts and securing relevant locations in Brașov
- Filming in two phases (May & November 2024)
- Subtitling and inclusive language to ensure accessibility
The
Impact
Increased public and institutional awareness on EV infrastructure and urban innovation models in Romania
Highlighted real examples and voices from the region (e.g., Cătălin Frangulea-Pastor, Ionuț Țața)
Produced content that is highly shareable, engaging, and informative, supporting EIT UM’s communication goals
Promoted inclusive mobility narratives, addressing accessibility, sustainability, and user diversity
Videos include subtitles for accessibility and non-native speakers
The
Timeline
Project implementation period:
01 January – 31 December 2024
January - April 2024:
Pre-production (scriptwriting, logistics, expert confirmation)
May - November 2024
Production phase
December 2024
Post-production, quality check, and submission to EIT UM for dissemination on UMX YouTube and social platforms
The
Results
professionally produced educational videos, aligned with EIT Urban Mobility’s thematic focus
visibility for Brașov’s mobility initiatives and Romanian urban innovation
* This project was co-funded by EIT Urban Mobility, an initiative of the European Institute of Innovation and Technology (EIT), a body of the European Union.
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